Splash stores launch ‘Being Human’ brand

Splash will be launching the ‘Being Human’ brand, which is promoted by Indian film star Salman Khan across the GCC

High street retailer Splash has announced a partnership with ‘Being Human’ to launch the brand across stores in the Middle East.

Being Human, which is promoted by Indian film star Salman Khan, is dedicated to education and healthcare for the underprivileged, with proceeds from sales going to the Being Human Foundation.The collection is produced by Mandhana Industries, the exclusive licencee for Being Human merchandise.

CEO of Splash and ICONIC, Raza Beig said: “We are proud to announce the launch of ‘Being Human’ across Splash stores in the region. One of the few initiatives which beautifully combine fashion and charity, we strongly believe that the best way to bring awareness to a cause is by wearing a t-shirt that represents the cause.”

“Affordable yet making a definite style statement like all Splash clothing, the ‘Being Human’ wardrobe will give Splash customers across the GCC a chance to contribute to the ‘Being Human Foundation’, which supports the twin cause of education and healthcare,” added Beig. The line-up will offer 29 options in t-shirts for men as well as semi-formal trousers, denims, shorts and shirts in various styles.


Source: Gulf Times