2013 Lexus ES launched in Qatar

Launch of Lexus ES350 at the Al Abdulghani Tower yesterday. Dr Nasser Abdulghani Abdulghani, Managing Director, AAB; Toshio Asahi, Chief Engineer of Lexus ES350, and other officials were present during the function.

DOHA: The all-new 2013 Lexus ES sedan lineup including the ES 350 and ES 250 models were formally launched yesterday to the Qatari market at the press conference held at the Abdullah Abdulghani and Bros (AAB) Co towers.

Dr Nasser Abdulghani Abdulghani, Managing Director of AAB, who led in the gracing the event said he looked forward to wide-ranging patronage of the new Lexus ES models since during its design stages, appropriate standards have been developed to be the car of choice for customers of luxury cars in the Qatari market.

“Abdullah Abdul Ghani and Bros is committed to support these models in the domestic market through marketing campaigns and provide the best after-sales service,” he said.

The new Lexus ES sedan which prices range from QR150,000 to more than QR200,000 is expected to capture a wider market with an average of 40 to 50 units seen to be sold every month.

The ES 350 is powered by a 2GR-FE V6 DOHC VVT-i engine, featuring advanced technologies and providing excellent acceleration feeling and sporty driving. The six-speed automatic Electronically Controlled Transmission with intelligence (ECT-i) provides enhanced performance, fuel efficiency and smooth shifts.

Low friction materials further improve efficiency. In addition to ES350, Lexus newly introduces ES 250 which is powered by a 2AR-FE I4 DOHC 4-Valve Dual VVT-i engine and has adopted various features such as roller rocker arm system which help achieve advanced engine performance and low fuel consumption.

The new ES features a lower, progressive profile, and clean, continuous styling lines from front to rear. All four corners are pulled tightly inward to the wheel arches, creating distinctive proportions. The wheelbase of the new ES has been lengthened by 45mm, while the overall length of the vehicle has grown by just 25mm, resulting in a more spacious interior.

High Intensity Discharge (HID) headlamps have been adopted, effectively ensuring nighttime visibility. LED daytime running lights which enhance product appeal while effectively ensuring visibility, and combination rear lamps which enhance appearance and fuel economy, reflect the “L” design motif.

The modern interior of the 2013 ES has been designed to provide both a sense of openness and security. Sightlines and visibility are improved, controls are logically placed, and new cabin materials express a high level of craftsmanship. A newly sculptured seat enhances driver comfort. A power tilt & telescopic steering column has been adopted. The steering wheel position can be adjusted in the up/down and forward/rearward directions, ensuring an optimum driving posture. Fluid-filled engine mounts, new sound absorbing materials and a tuned engine intake minimize the intrusion of outside noise.

The seat backboards have been made thinner to expand knee space for rear seat occupants. Knee room is increased by 70mm and legroom is increased by 104mm. The new design also offers additional foot room below the front seats.

The new ES will feature enhanced NuLuxe seating surfaces, developed to reduce environmental impact. Embossed leather is also available, as is semi-aniline leather for an even more refined look and feel. In addition to the Black, Light Gray and Ivory color schemes from the current generation semi-aniline interior colors, Criollo1 has been newly added to the lineup for a total of four available color schemes.


Source: The Peninsula