Anya Hindmarch is an international fashion designer and retailer with 56 stores worldwide, including two flagship stores in London. Her handbags are coveted by many and favoured by celebrities from Angelina Jolie to the Duchess of Cambridge and Baroness Thatcher. She is also a UKTI Business Ambassador. This unpaid role requires her to "bang the drum" for Britain with her worldwide business and contacts - and to assist UK businesses to recognise and exploit business opportunities overseas. This video was originally shown at the UKTI-organised 'Fashion, Design and High Value Retail' event in Leeds in October 2011. Information on UKTI's Business Ambassadors is available at - http://www.ukti.gov.uk/uktihome/aboutukti/keypeople/businessambassadors.html